Meet the Principal - Merl W. Baker

Merl W. BakerMerl is a quantitative researcher by background and the former president of Louis Harris and Associates USA, the firm where he spent most of his career before founding Brightwork Partners in 1999. Merl has also managed financial services research portfolios at Monitor Group, Yankelovich Partners and Spectrem Group/PSI Global.

His research interests over the past 30 years focus on business-to-business products and services especially in international correspondent and corporate banking, group health, legal services, property and casualty insurance and reinsurance. Most recently Merl has been active in product, distribution and thought leadership research in the defined contribution community including work among plan sponsors, advisors, TPAs and participants. He also concentrates on retail distribution issues among business owners and other high net worth individuals.

Merl is a graduate of Duke University (BA).