We regularly conduct large-scale quantitative studies of constituencies critical to our clients, notably advisors, plan sponsors, TPAs, participants, shareholders, retirees, business owners, portfolio managers and the financial media.
Assignments include thought leadership topics, segmentation studies, brand analyses, service quality benchmarking and product development research.
Our preferred data collection methodology for executive respondents is telephone; we typically use online panels for participants, shareholders and retirees.
Brightwork’s qualitative practice is limited to specialty executive and high net worth respondents, usually in connection with a quantitative assignment. We do, however, conduct stand-alone advisor groups frequently.